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Press Release

Celecart Makes Its New York Fashion Week Debut at Gotham Hall

Three days of runway coverage, designer conversations and Shop-the-Vibe content from The Bureau Fashion Week, plus Runway 7 and the Glossy NYFW panel.

New York
New York Fashion Week at Gotham Hall: the Côte à Côte show under the dome.
New York Fashion Week at Gotham Hall: the Côte à Côte show under the dome.

Celecart, the AI-enabled celebrity commerce platform, made its first New York Fashion Week appearance this month at The Bureau Fashion Week, Gotham Hall, September 11–13, 2026. Over three days the Celecart team covered the runway, met with emerging and independent designers, and produced a live “Shop the Vibe” series that turned runway looks into shoppable edits through Vibe AI, the company’s styling engine.

From the front rows at Gotham Hall the team covered a run of shows including KLURVE, Albie Sweets Clothing and Côte à Côte, with the landmark’s columns lit crimson and the runway carried on screens across the hall.

KLURVE opens at Gotham Hall.
KLURVE opens at Gotham Hall.
Albie Sweets Clothing on the Gotham Hall runway.
Albie Sweets Clothing on the Gotham Hall runway.

The team on the ground

  • Rimsha Azhar — on-camera lead, Friday and Saturday (@rimshazhar)
  • Basma Elmogy — Celecart advisor, Saturday (@basmaelmogy)
  • Michaella Connolly — Celecart advisor, Sunday (@michaelajconnolly)
  • Kanz Khan — photography (@kanzkhan_photography)
Rimsha Azhar, dressed by ASOS for NYFW, reporting for @celecart.shop.
Rimsha Azhar, dressed by ASOS for NYFW, reporting for @celecart.shop.

Saturday — Basma Elmogy

Celecart advisor Basma Elmogy joined Rimsha at Gotham Hall on Saturday, September 12, for the second day of The Bureau Fashion Week. She sat the runway shows, met with designers backstage and in the presentation rooms, and worked the brand side of the floor — the conversations with independent labels that feed Celecart’s verified storefront pipeline.

Basma Elmogy arriving at Gotham Hall on Saturday, September 12.
Basma Elmogy arriving at Gotham Hall on Saturday, September 12.

Sunday — Michaella Connolly

Celecart advisor Michaella Connolly closed out the week on Sunday, September 13, covering the final day of shows at The Bureau Fashion Week. She took the step-and-repeat, sat the closing runways under the Gotham Hall dome and carried the on-camera coverage through to the last walk, wrapping Celecart’s three-day run.

Michaella Connolly at The Bureau Fashion Week step-and-repeat on Sunday, September 13.
Michaella Connolly at The Bureau Fashion Week step-and-repeat on Sunday, September 13.

Runway 7 and beyond

Coverage began before Gotham Hall opened. On Thursday, September 10, Rimsha Azhar attended Runway 7 Fashion Week on an influencer pass for The Silk Road Show, produced by Pankti Doshi, where Shruti Couture sent hand-embellished ivory and gold eveningwear down the runway — South Asian craft on a New York stage, exactly the intersection Celecart was built for. Runway 7’s week also featured Khaadi, Halara and HAC Label, with styling by Mariam (@wandering_with_mariam).

Rimsha Azhar reporting on Story for @celecart.shop and HAC Label during NYFW.
Rimsha Azhar reporting on Story for @celecart.shop and HAC Label during NYFW.
Shruti Couture at The Silk Road Show, Runway 7.
Shruti Couture at The Silk Road Show, Runway 7.
Front-row credentials: Runway 7, Thursday, September 10.
Front-row credentials: Runway 7, Thursday, September 10.
Rimsha Azhar with stylist Mariam (@wandering_with_mariam) at Runway 7.
Rimsha Azhar with stylist Mariam (@wandering_with_mariam) at Runway 7.

Across the week Rimsha also attended the Glossy NYFW panel on the state of fashion media and commerce, and the team was hosted at the Braun Haus event, where Braun presented its Nevo and Series 9 Pro+ launches.

Runway 7 Fashion Week: the runway before the first walk.
Runway 7 Fashion Week: the runway before the first walk.

The week’s photography and editorial are published in CELECART No. 16, “The Runway Issue,” and daily Reels ran on @celecart.shop throughout. Designers and creators interested in a verified Celecart storefront can reach the team at the contact below.

About Celecart

Celecart is an AI-enabled celebrity commerce platform that connects celebrities, fans and brands through verified affiliate storefronts. At its core is Vibe AI, a proprietary styling engine that turns a look into a shoppable edit. Celecart also publishes CELE, its editorial magazine, and is headquartered in New York.

Press Contact

Zulqadar Rehman, Founder & CEO
admin@celecart.shop · celecart.shop · @celecart.shop

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